Marketing & Strategic Business Consulting
Whether it is a one off power session to give you direction or to boost you to the next level, an ongoing consulting program, or on a project basis we are here to create a support system that suits your needs. We’re here to get a new business going in the right direction or to revamp a business wanting to get to the next level. We help businesses get their strategy in place before beginning any creative executions – so you don’t waste money heading in the right direction or engaging the wrong suppliers. We’re independent with no vested interest in any solution, so you know we have your best interest in mind.
We feel passionate about how often the industry jumps into production mode but do not have the strategic foundations in place. We are here to ensure the strategic foundations are in place and the service team is the right fit.
- Business coaching
- Product development
- Brand strategy
- Strategic insights through to final production execution
- Customer psychology and buying triggers
- Consumer research
- Marketing planning
- Supplier match and procurement
- Budget & cost analysis
- Resourcing in overflow
- Innovation and creative standards
- Process workflow
- Folio development and individual coaching
We coach and consult with all creative services and clients directly too. We’re independent.
Budget & Production Consulting
If you feel you need a hand to competitively quote your project we can assist you. Our consultants have spent many years auditing creative and marketing communications and have inside knowledge of many industry business types to ensure you are getting the best value and delivering brand values.
- Competitive quoting
- Budget advice
- Supplier agreements
- All production types
- Rationalising across integrated media for maximum value
- Production advice and project management
- Pitch development
- Creative treatment writing and assessment
Creative Performance Audit
Whilst you may have a strong team on board and you don’t want to change your partnership agreements, we can consult with you on how to ensure your creative and output is optimising your marketing budget. We have a solid four step process including data audit, stakeholder interviews, net promoter and/or consumer insights, and strategic recommendations across all disciplines. Our team of media, research, strategy and production consultants mean no corner is left unturned and offer a completely objective view. We not here to undermine your client-agency relationships but to strengthen them.
- Review channel and creative performance
- Performance against target market metrics
- Spend performance
- Marketing strategy recommendations
- Creative strategy recommendations
- Supplier recommendations
- Consolidated strategy across all disciplines, and multiple supplier types
To see how we can help you please contact us here.
Free Supplier Match
ICS offers clients and advertising agencies a free service to refer to industry suppliers that fit your brief. We love it!
We have decades of experience proofing and assessing suppliers. With a diverse skillset we are well positioned to qualify suppliers from all aspects of the industry – end to end.
We have access to over 10,000 industry suppliers and realise it can be a maze of confusion for people who are not experienced as we are. There is no fee for our time if you are after a simple referral and recommendation. We check credentials and assess the suppliers on your behalf across all aspects of the marketing and advertising industry from software to creative and professional services.
There are no hidden or trailing commissions. We charge suppliers a nominal marketing fee to be listed in our free-to-use directory (Release February 2017).