Many in the advertising industry have been under some pressure for some time and my heart is with everyone as they are feeling the pinch. The industry is filled with many talented and creative people who do great work but are being overlooked or struggling to keep consistent work in the door. It is no question that times are changing and that has caused a challenge for many.
It occurred to me today that one of the worst enemies of good creative and good creative process is… saying nothing. It is easy sometimes to be thinking and feeling that something isn’t right or needs to be a different way, but unless we actually state the concern it can flag to others that you condone the request or the situation.
I’m lucky enough to have been in contact with a diverse number of producers over the years, or worked in diverse roles myself, and I can see some distinct differences in the way producers work based on their specific background. It is so important to understand the nuances of each and the weaknesses in your own experience to best work with others.