internationalcreativeservices.com.au

Monthly Archives: February 2016

Reasons Marketers should move to project based work

While larger brands capitalize on the wide ranging expertise that the traditional agency model provides, there are many smaller brands that starve for specialist expertise and are desperately looking for ways to increase output from their ever tightening marketing budgets. By moving to project based activities marketers should see an increase in content volume, increase in value and if managed correctly any issues with brand disparity should be prevented – without wearing out the marketing department team members with overload.

Want more on the CapEx budget and save on your marketing budget?

This clever idea moves costs to Capital Expenditure budgets and frees up the marketing budget. Having inside experience in a marketing department, I can fully appreciate the need for getting more out of the marketing budget.

How Marketer’s Are Getting the Wrong Creative Suppliers

The mistakes that marketer’s make in choosing suppliers is glaringly obviously to some of us in the industry, while others remain oblivious. It is only when you have a certain experience that you can see things that others can’t. It is like in the movie the Matrix, where the lead character can see the world in terms of code and yet others can’t. It is the same in creative services when choosing a film company, web designer, post production company, or creative agency. Here’s how many are doing it wrong:

The world’s creative services at your fingertips

Want to be part of our marketing and
creative industry directory beta testing?

Soon to be released is a new service directory to help marketing and advertising industry professional services get found. Only qualified businesses will be approved. We have a special pre-release offer to approved suppliers (for a fraction of the fees). Get in early and benefit from the lower fees and getting more attention to your business on launch. Limited offer.

If you’d like to know more please email us.

CLICK TO LAUNCH EMAIL