Monthly Archives: March 2014

Manage Risk With Freelancers & Juniors

Using freelancers or hiring  junior staff with downscaled capabilities is a really smart move for some agencies either in transition to increase size as the business grows or to accommodate account losses and a business downturn. As Head of TV in agencies for many years, involved in wider agency operations, and as a business coach, I can see there are pros and cons with how freelancers and juniors are utilised and have learned how to minimise risk with the issues that arise. 

Closing the gap between strategy and the execution with ‘Why?’

Like on a protractor there is a very small degree of shift from the centre when close to the starting point, but as we move further and further away from this point the deviation from base becomes more and more marked; eventually quite a distance away from the desired spot. For me, this is exactly like the creative process through the production phase. Asking ‘Why?’ is the key to keeping it on track and closing the gap.

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