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Monthly Archives: March 2013

Branded Entertainment Amplification Brainstorm


Branded entertainment is rarely a stand alone communication these days. Once you have chosen your lead platform for your entertainment there are endless ways to amplify what you’re doing across platforms. Here is a quick brainstorm of some ideas. Feel free to contribute your own.

Viability Checklist For Branded Entertainment

There are many people very keen to be on television and who have a romantic notion about getting a show produced, but equally there are those who are missing out on a viable means to reach a large audience in an authentic and entertaining manner. So, how do you really know if a big show or event idea is viable for you?

What Do I Get For My Branded Content Budget?

Pricing branded content is much like the old adage ‘How long is a piece of string?’ Although knowing that we’re talking about a strong and well known brand that needs to be producing content that is fitting for the business positioning and values, and congruent with the customer expectations about a leading brand, here are a few examples with price tags.

10 Things Only The Industry’s Best Know About Reducing Content Production Costs

A lot of businesses that don’t understand production are likely to undervalue the roles of production and downscale service to clients. So much so, that a lot of clients are starting to take their productions into their own hands thinking it can’t be that complicated – set a budget and get 3 suppliers to quote on it…. easy! Or is it?…. 

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