Branded entertainment is rarely a stand alone communication these days. Once you have chosen your lead platform for your entertainment there are endless ways to amplify what you’re doing across platforms. Here is a quick brainstorm of some ideas. Feel free to contribute your own.
There are many people very keen to be on television and who have a romantic notion about getting a show produced, but equally there are those who are missing out on a viable means to reach a large audience in an authentic and entertaining manner. So, how do you really know if a big show or event idea is viable for you?
Pricing branded content is much like the old adage ‘How long is a piece of string?’ Although knowing that we’re talking about a strong and well known brand that needs to be producing content that is fitting for the business positioning and values, and congruent with the customer expectations about a leading brand, here are a few examples with price tags.
A lot of businesses that don’t understand production are likely to undervalue the roles of production and downscale service to clients. So much so, that a lot of clients are starting to take their productions into their own hands thinking it can’t be that complicated – set a budget and get 3 suppliers to quote on it…. easy! Or is it?….