Having previously been a business consultant for the last few years I had the opportunity to see deep into creative businesses and what makes for success. Here are the 9 habits I think make them a stand out business (a creative business can be anything from a micro-business up to a large scale):
Whilst I realise we all learn from our mistakes I’d like to think that we can learn more comfortably from OTHER people’s mistakes! Here are a few of the doozies that I have learned from.
As you know there are all personality types and all kinds of different thinkers. I have learned about a fantastic system that allows us to engage with everyone from the CEO to the technical procurement person and I believe that it works in all communications – even our ads.
One of my pet subjects is process that aids creativity. Funnily enough it does often cause alarm for some creatives at first when they haven’t experienced a high functioning creative business before, where creativity and accountability are finely balanced.